Chaika Tea commissioned Mazu Studio for their entire packaging family, including tea blend satchets, pouches, promotional boxes, tags and glass bottle labels for their special ice tea selection. With the creative direction of Artthink Brand Lab, we created a comprehensive world for Chaika Tea.

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The main focus point of the packaging family is the bold, vibrant colors. We used extra vibrant, joyful colors throughout the project, to emphasize the different flavors of tea.

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After the color study, we created a matching illustrative world full of folk art illustrations and geometric patterns.

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The colors and illustrations of the whole brand gives not just a luxurious feel, but also a fun, playful side of discovering new tea blends.

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