Chaika Tea commissioned Mazu Studio for their entire packaging family, including tea blend satchets, pouches, promotional boxes, tags and glass bottle labels for their special ice tea selection. With the creative direction of Artthink Brand Lab, we created a comprehensive world for Chaika Tea.

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The first set of their product range is an iced tea trio (Pina Colada, Peach and Cool Lime). For this trio, we created a clean visual world with a minimalist typography and elementary fruit illustrations.

The general packaging vision of Chaika Tea is all about bold colors and illustrations with a folk art style, so we wanted to touch the same ideas for the ice teas as well. To keep the ice tea labels "on brand", we created color blocks with contrasting colors and added minimal folk art details to the fruit illustrations.